Cookies and privacy statements:

When you use this website, we collect information about your website visit. We use the information to improve your user experience, to evaluate different elements of the site and to support our marketing.

Here you can read more about the information we collect, how we process the information, who has access to the information and how you can contact us regarding cookies and data protection matters.

The collection of personal customer information on this website takes place in accordance with the current legislation and the conditions set by the EU General Data Protection Regulation (GDPR).

This site automatically recognizes the IP address and data you use when you move between different pages and services on the site. If you log in or join our newsletter mailing list, we also store this information so that we can make it easier for you to perform these activities next time.

We use a number of analytics tools, such as Google Analytics, to help us collect statistics about website usage. This way we can create a better user experience for you.

This site collects information about users from five sources:

  • Cookies on the site collect information, e.g. From your IP address, your location on the ground, the pages you view, categories and brands, and the actions you take on the site (clicks and searches).

  • Regarding purchase transactions, we collect information on demographic factors, e-mail addresses, payment information, purchased products, quantities of purchases, discounts, purchased brands and frequency of purchase transactions. In addition, we send e-mails related to the purchase transaction, such as order and delivery confirmations and return confirmations.

  • Regarding the messages we send (e-mail, text message, direct mail or phone calls), we collect information about your reactions to the messages, for example, message opening rates, click rates and the time spent reading the messages, the sender's domain name and the applications used to receive the email.

  • We ourselves collect the information you give us, e.g. the information you add to your customer profile about your favorite brands.)

  • We collect information about credit information from third-party evaluation providers.

The reasons for collecting information serve several different areas:

  • Responsibilities. To fulfill our obligations to you as a customer regarding e.g. purchase transactions, invoicing, customer service and your user account.

  • Customer service. To serve our customers by email, to answer your questions about your orders or previous orders, to correct errors and to guide customers.

  • Marketing. To provide inspirational content, offers related to products and services, and to present personalized recommendations via websites, email, text message, direct mail, telephone or third-party advertising.

  • Customer experience. To improve the customer experience by personalizing your user experience and developing new features, services and products. At the same time, we manage, protect, operate and maintain our websites, we maintain systems and their security, and we aggregate statistics on website usage and purchases to develop our understanding of our customers' preferences.

  • Fraud and risks. To prevent fraud and perform risk assessments.

  • Legislation. To meet the requirements set by legislation.

PROFILING: This site creates personal customer profiles based on data collected about you in different data points and categories, for example browsing history combined with your purchases and information you provide yourself (e.g. your favorite brands and products). We combine and analyze data to improve your experience on this site and to tailor personalized offers and services and to define the frequency of contact.

DURATION OF DATA STORAGE: We will retain your personal information for as long as it is necessary to fulfill the purposes defined in these terms, unless a longer retention period is required by law to fulfill statutory, fiscal or other regulations, or other valid and lawful purposes related to business operations.

Purpose

Duration of data storage

Marketing purpose

Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.

Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.

Saving order history and order fulfillment obligations

Seven years or as long as we have to keep data based on legal obligations.

Customer service

Three years or as long as we have to keep data based on legal obligations.

Customer experience

Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.

Three years since your last activity; e.g. from a purchase event, showing interest in our communication or starting on our website. If you have given us marketing permission (email, text message, phone calls, etc.), as long as your permission is valid.

Fraud and risk assessment

Three years or as long as we have to keep data based on legal obligations.

Fulfilling the requirements of the law

As long as we have to keep data based on legal obligations.

What are cookies?

When you visit this website, cookies are stored on your computer. They are small text files that are saved in your browser to recognize repeated visits to websites. Personal information is not stored using our cookies

Almost all websites use cookies. Your machine stores them to help you: they can be used to analyze how pages are used and how to improve the user experience. In many cases, accepting cookies may also be necessary in order to perform certain functions on the website.